Constanza Gaitan lead the new office and will have the support of a team of business in Bogota and Medellin. In addition, Lluis Cabezas, until now responsible business department International Charmex projects in Barcelona, ​​has moved to Bogota responsible for business development.

Specifically, the work of Cabezas will focus on the development of channel distributors in Colombia for products marketed by the company, with technical support to sales team and customers in implementing solutions, projects and audiovisual equipment.

"Lluis has an experience of almost ten years in Charmex and in his new position in Bogotá will be key to transmit the values ​​and the 'DNA' of our company -underlines Iñigo González and bring all its know - how in marketing through channel audiovisual solutions within a B2B "market.

The momentum of economic development that is living Colombia and great business opportunities in the domestic audiovisual sector with needs in the operational context and AV product market have encouraged Charmex to have local presence in this country.

"We have also detected a high potential in the educational setting, where there are a large number of universities, both public and private, in the coming years should update their infrastructure by investing in audiovisual and communication solutions that enable them to establish new teaching methods" says the manager of Charmex.

With that premise, the company is promoting the development of the business line interactive and collaborative for the education sector in Colombia solutions. In fact, the main attraction of the new showroom in Bogotá is a digital classroom with interactive whiteboard Trauboard and Starboard software and video projectors Vivitek.

The corporate sector is also represented in the showroom with the new multi-touch monitors Clevertouch Pro. This family of panels Led interactive, available in 65, 75 and 84 inches, it provides a first in technology by incorporating a removable module with the Android operating system.

Regarding product is concerned, the showroom Charmex in Bogota has screens, accessories, media, projectors and connectivity solutions brands such as Vivitek, Trautech, Traulux and wePresent, as well as reservation systems rooms Evoko , all available for marketing in the Colombian market.

As Gonzalez says, "The showroom is open to our space so they can test this wide range of audiovisual solutions and show them to their customers."

Charmex Latin America SAS has already signed several marketing agreements with various local distributors. "Our business model based on providing added value to the audiovisual sector, is being very well received by the channel local distribution, which greatly values ​​our closeness and commitment to their projects , " says the sales manager and director of international expansion of Charmex.