Barcelona, ​​January 16, 2018.-

Charmex will be present for the first time as an exhibitor at ISE 2018 in Amsterdam ( stand 14-K130 ), the European trade fair for excellence in the audiovisual systems integration sector, with the dual objective of serving its national customers and expanding its operations to the European market.

The participation of Charmex in ISE, which will be held from February 6 to 9, is another step in the company's international expansion strategy that began in 2014 with the opening in Colombia of its first office in Latin America and continued the year passed with his debut at the InfoComm fair in Las Vegas and the subsequent inauguration of a showroom in Lisbon.

"After our first phase of consolidation in Latin America, the objective now in Europe is to open new business opportunities in this market, moving our wholesale model that adds value to the audiovisual sector," says Santiago Verdú, CEO of Charmex .

He adds: "The idea is to establish contacts with distributors and integrators from other European countries and offer them a range of products, services and integrated solutions aimed at the corporate and educational sectors to help them develop in their markets. And in Europe there are very few companies of the size of Charmex with the ability to offer the channel a range of product and service so great, and also can integrate them. "

In short, the added value of Charmex lies in its unique ability to provide products and services and integrate solutions in different areas within the audiovisual sector, helping integrators in the development of their projects.

Charmex's internationalization strategy is aimed at diversifying its business by adding customers in new geographical areas. The goal is that by 2020, 35% of the company's turnover comes from its operations outside of Spain. "In that sense, ISE is the ideal platform to give us visibility and enhance our image at a European level," continues the CEO of Charmex.

On the other hand, the fair will serve Charmex to meet and strengthen the relationship with its traditional customers of the Spanish market. The Charmex stand, which will be equipped with interactive monitors that will showcase the company's products and services, will also serve as a meeting point with partners, integrators and distributors to help them get the most out of their visit to the fair.

In Amsterdam, Charmex will deploy a team of 35 experts from its offices in Madrid and Barcelona, ​​including product managers, sales executives, international executives, managers, service providers and marketing personnel, to offer complete and complete service. personalized to your national and international clients.