Barcelona, ​​October 2, 2017.-

Charmex is pleased to announce that it has reached an agreement with Sony Professional Solutions Europe to distribute the professional broadcast products of the Japanese brand in Spain.

From now on, thanks to this alliance, Charmex will incorporate new products in its catalog for its distribution channel, such as robotic cameras; video mixers; remote control units for robotic cameras; remote controls for the production of live events; remote cameras for conference rooms and auditoriums; and portable mixing systems for live productions.

Marta Bragado, Channel Account Manager Iberia of Sony Professional Solutions Europe, states: "We chose Charmex as a partner for the distribution of our range of professional products oriented to corporate applications for several reasons, highlighting its clear orientation to offer Technology Solutions to its customers, which coincides with one of the objectives of Sony Professional Solutions Europe, which is to offer value-added solutions. We believe that our range of robotic cameras and video mixers complements the portfolio of products currently marketed by Charmex, allowing us to expand the business of our partners. "

The executive of Sony also points out that "Charmex has a commercial, pre-sales and technical and logistical support structure at the national level that offers us the possibility to get our products to all points in Spain. It also brings us closer to some customers that our traditional distribution network does not have access to. "


On the other hand, Marta Bragado highlights that Charmex is a very active company in terms of marketing and training: "This guarantees us an increase of our presence in the B2B and corporate market. It is a great satisfaction for us that Charmex relies on our products and helps us to make them known to its network of partners, who stand out for their professionalism and ability to offer added value to the customer, just like Charmex. "

Ignacio Martín, product manager of Signal Management at Charmex, says: "We are very happy to have reached this agreement with Sony which for us represents the opportunity to add a new range of products to our wide catalog, offering now much more complete solutions to our clients to cover all their needs. The agreement will also allow us greater penetration in the broadcast market. "

"Our distributors will now be able to count on a new range of signal capture and processing products to offer in their projects, either integration companies that wish to incorporate robotic cameras in their installations and complement them with other products in our catalog, or renters who want to offer these solutions for the events of their customers, expanding their business possibilities. In short, this is an excellent opportunity to give this line of Sony a greater presence in the professional audiovisual channel. "