Posted in: Digital AV Magazine , ITReseller, Dealerworld

Lenovo , a world leader in the IT sector, and Charmex Internacional, a pioneer wholesaler in the AV and Video Collaboration sector, have reached an agreement with the aim of positioning themselves as leaders in the Smart Collaboration market.

Charmex International's business vision, based on specialization and a high level of service, together with the innovative solutions of a global manufacturer such as Lenovo, will provide distribution channels with the best advice to offer users the most appropriate technological solution .

The Showrooms that Charmex has, both in Barcelona and Madrid, are key to showing the different Smart Collaboration solutions. In these spaces, it is where we will promote the synergies generated by manufacturer-wholesaler-channel, to show the entire catalog of solutions to the user.

Carlos Caballero, head of the Smart Collaboration area for Spain and Portugal, conveys the importance of collaborating with a highly specialized partner for market development : "Charmex is one of the wholesalers that meets the requirements that Lenovo needs to develop a market of high value and growth, since it can adequately advise the client, help them in the prescription of the most suitable solution, as well as in after-sales”.

Cándido Moreno, head of corporate business and development of Smart Collaboration solutions, thanks Lenovo for the trust placed in Charmex and shares his vision of growth in the market and the need for specialization to offer the best customer experience.