THE PROTAGONISTS THINK To learn more about the details of this business, nothing better than asking the protagonists. In this case, we have collected the opinions of such prominent figures as
Charmex , MCR and Tech Data.
The person in charge of breaking the ice this time is Rubén Sánchez, head of the Display department of Charmex, who tells us that “digital signage is a market that has been growing and increasing its market penetration year after year. In recent times we have all observed evolution, ceasing to be a trend when used by large companies to be one more means within the communication strategies of any company. "This has led to the digital signage market being a mature market, where users already have a baggage or are becoming increasingly expert and demanding."
