A space to experience: Inmersivä Madrid's commitment with Epson technology

Published in: Digital AV Magazine - AV Integration

Upon entering the building, visitors immediately sense that they are in a unique and unconventional space. The tour begins in a versatile, adaptable lobby that transforms depending on the event. As a prelude to the experience, an interactive floor and a projected corridor invite visitors to immerse themselves in the brand's history.

Technology that transforms space

Behind it all, Epson's projection technology, supported by Charmex as a value-added provider, makes it possible for every surface to become a canvas. There are no screens, only dynamic content. Multiple projectors are positioned on walls, projecting onto the floor, and even onto specific surfaces like tables, reinforcing the event's narrative.

The immersive room: the heart of the project

At the far end lies the immersive room, an 81-square-meter cube that functions as a brand universe. Simply stepping through the door transforms the environment from physical to narrative. Each project transforms this same space into something different: a presentation, a story, a training session, or a game.

Using Epson EB-815E and EB-L695SE projectors, the projection extends across four walls and the floor, supported by a proprietary blending system, accompanied by surround sound and interactive technology. The result aims not only for visual impact, but also for engagement: the visitor stops simply watching and begins to participate.

The space is also adaptable and can be configured as an auditorium, a screened dinner, or left completely open, allowing attendees to move around, explore, and dynamically engage in the experience.

Content and methodology: the key to Inmersivä

Behind this concept is a team with experience in technology, events, and training. Their approach is based on a clear premise: an experience ceases to be a fleeting moment and becomes something memorable when technology amplifies emotion. And for this, content is key.

Each project is developed from scratch, following a unique methodology that combines storytelling, technical design, and bespoke production. “Each corporate event is approached as a unique piece, with specific software development when the project requires it, instead of reusing standard templates,” explains Alejandro González, partner and creative director.

Inmersivä structures its activity into three lines of business:

In addition, the space also offers experiences geared towards a specific audience.

Technological specialization

The choice of Epson also reflects a strategic decision based on specialization and efficiency:

“We have worked with Epson’s product catalog for years. Our strategy has been to specialize in this single brand, which allows us greater control over the product and centralizes contact points in case of any issues,” Alejandro emphasizes.

Autonomy is another pillar of the project, thanks to its own content management system that avoids dependence on external licenses. “This allows us to do without external software and focus on our own development,” adds the partner and creative director.

Since its opening, the reactions have been consistent. Surprise upon entering. The ease with which brands see their message translated. And a natural interaction between attendees and the environment, without the need for instructions.

Perhaps that's the best way to define Inmersivä: a place where technology disappears... just as it starts to work.

The venue offers several daily showings. The immersive room can accommodate groups of up to 24 people in a projected dinner format, while the multipurpose area can handle larger audiences depending on the event.

The technology used: