How to manage one of the largest screens ever used in an event in Spain? What if the event is nothing less than the Mobile World Congress (MWC), the most important in the world in the field of mobile communication, which brings together more than 100,000 visitors from around the world?
That was the challenge faced by the audiovisual services company Power AV when the events agency Apple Tree Communications entrusted the provision of all audiovisual equipment for the auditoriums of pavilion 4 MWC 2019 held in Barcelona.
Power AV is a consolidated Spanish company of audiovisual equipment and services for events that deals with everything that has to do with sound, lighting, structures, broadcast ... But if anything in a national level is in the theme of video, being pioneers in the use of LED screens.
The screen in question was located in auditorium 1, the largest of the entire fair, with a capacity for 1500 people, and where the main conferences of the event were held. We are talking about a LED display of 2.9 pixel pitch and 30 meters wide by 6.5 high (195 square meters) that offered a whopping 22 million pixels (10080 x 2184).
David Martínez, responsible for the Power AV office in Barcelona, recalls: "From the start we were clear that to manage the contents of such a screen we would need the help of a specialized partner. And immediately we think of MappScreen , whose team has a great experience in the management of large-format content for events. "