Published in Digital AV Magazine

At the beginning of this year, D-ZERO, together with one of its clients KINEA DECOR SL, decided to take a step forward in its communication strategy and with the advice of IMAGEN SA21 installed a Qfix LED screen from Traulux. This eye-catching display, with dimensions of 2.56 x 1.44 meters, has become an essential tool used by customers and manufacturers on a daily basis, both to promote products and to facilitate communication with customers.

The Qfix screen is located in the part where they carried out the execution work of a 450 m2 exhibition of the company KINEA DECOR, distributor to both individuals and professionals, of products for construction and decoration such as: Cosentino, Pamesa Cerámica, Grespania, etc. . ...Qfix has become an effective way to transmit the final results of projects to clients, as well as an internal communication tool within the company. According to the manager of D-ZERO, Javier Sánchez, this addition has had a significant impact on the company's image.

As the manager comments, "we have begun to promote our suppliers, their products and communicate our completed projects." The most important improvement, he highlights, is the ability to strengthen communication with your target audience.

Furthermore, they explain that they chose this product thanks to the recommendation of IMAGESA21 , who is their trusted technological installer. "They told us about the Traulux brand, with which they usually work, the guarantees and support offered by their supplier, Charmex," he adds.

Qfix displays are a range of LED panels for fixed indoor installation, which allow 16:9 aspect ratios to be achieved easily through the appropriate configuration of the base and the height of the cabinets. Qfix includes its own wall bracket and perimeter protection bars, eliminating the need to fabricate a custom structure for installation. These devices feature completely front-end maintenance and offer a two-year warranty.

The screen is controlled through a versatile TB50 electronics from Novastar , a compact but powerful device that allows signals to be sent to the LED screen in two ways: through an HDMI input or through internal memory that enables the storage of multimedia content. D-ZERO can schedule content through an intuitive calendar, allowing the user to adjust times to display the desired content.

For his part, the KINEA DECOR manager explains that, once the decision was made to implement this solution, there were no obstacles during the installation and start-up. The integrator took care of everything, and, according to the manager, "if we want to make changes to the content, they provided us with training that allows us to do it very easily."

In summary, the Traulux screen has had a positive impact on the image of D-ZERO and its client KINEA DECOR, which has significantly improved the company's communication. According to the manager, they are very satisfied with this technology, which has exceeded all their expectations and fully met their needs.