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AV Integration -
Digital AV Magazine With the help of integrator Ditec and with Charmex as a technology partner, the company has created a spectacular immersive space: a 360º projection room with personalized content that invites you to experience the universe of chocolate with all your senses, along with an integrated store that completes the experience.
Located on the Girona-Banyoles road, Km 15, just 60 km from the French border of La Jonquera and 120 km from the Port of Barcelona, the factory has opened a Shop & Show, a new immersive space with more than 250 m² dedicated to chocolate lovers.
An immersive and exciting experience The centerpiece of the space is an immersive projection room that transports the visitor to the origins of cocoa, the chocolate-making process, and the history of Chocolates Torras.
Ditec designed the complete solution and, in collaboration with Charmex, installed
14 EPSON professional series projectors, each with 6,000 lumens and a fixed lens, strategically positioned to create an immersive 360-degree visual environment. Eight of the projectors (all with laser light sources) handle the audiovisual narrative displayed on the four walls of the room, while the remaining six illuminate the floor.
The system is completed with a sound system, content management, control system and AV infrastructure.
“The space didn’t exist, so it had to be designed from scratch, in conjunction with the architecture. Ditec understood that technology should serve emotion, not the other way around,” explains Joan Carles Grau, COO and Director of Operations at Ditec. “We’ve been involved from the initial conceptual design to the complete technical design, following the guidelines of the Chocolates Torras team’s technical requirements.”
Epson's precision and reliability are key to the project. EPSON projectors guarantee high-resolution images, uniform brightness, and realistic color, providing smooth projection in immersive spaces, even in large, dark environments.
To offer a unique immersive experience that connects with the visitor and reinforces the innovative image of the brand, the room has a capacity of 25 to 30 people and is dedicated to the public of all ages, making it ideal to enjoy with family, friends or in a group.
