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Patatas Meléndez incorporates audiovisual technology with Traulux LED screens in its new automated factory


From its headquarters in Medina del Campo (Valladolid), Patatas Meléndez is dedicated to selecting, packaging and distributing high-quality potatoes. At all times, the company focuses on sustainability, innovation and quality, and in April of this year they inaugurated a new automated factory, the most modern in the sector in Europe.

Patatas Meléndez incorporates audiovisual technology with Traulux LED screens in its new automated factory
Patatas Meléndez incorporates audiovisual technology with Traulux LED screens in its new automated factory
Patatas Meléndez incorporates audiovisual technology with Traulux LED screens in its new automated factory

Also published in: Digital AV Magazine - ITReseller - ISP Integration Magazine

With the aim of maximizing the quality of the potato and the efficiency of the company, the new factory includes robotization, artificial intelligence and other state-of-the-art tools. In addition, a large space has been assigned that functions as an events and meeting room, where cutting-edge audiovisual technological solutions have been included.

With the advice of the integrator company IMAGE SA21 and Charmex , a Traulux Qfix LED screen , a Novastar VX1000 controller , Galil 6 ceiling speakers and Kramer PA-240Z power amplifiers have been installed.

The room has and will have multiple functions, from meetings with farmers/suppliers to showcooking sessions broadcast via streaming, through typical corporate meetings or videoconferences.

Eduardo Antolin, director of IMAGE SA21, highlights that the solution contributes to the corporate image of Patatas Meléndez, improving the quality and breadth of the image and audio. "The idea is to give the room a regular use, so that it does not remain as an aesthetic element for very sporadic events and that it is a tool for the factory personnel to use," he highlights.

Thanks to the Traulux Qfix 2.5 LED panels, employees and attendees can enjoy a large screen with a base of 3.84 meters by 2.4 meters high, made up of 30 cabinets in which annoying lines of light are not visible. division, allowing you to enjoy impressive presentations that help to communicate better.

All this combined with its low consumption and its long life of 100,000 hours makes this Qfix LED screen the ideal choice for a long-term investment.

The LED display uses Novastar's all-in-one processor, VX1000, which integrates video processing and video control, with 10 Ethernet ports and the ability to drive up to 6.5 million pixels, with a maximum output width and height of up to 10240 pixels. and 8192 pixels.

In the audio system, the Kramer range has been installed in both speakers and amplifiers, providing clearer and more effective communication, improving not only the quality of the interactions but also boosting the productivity and success of the meetings or events held, thus creating a more inclusive environment where everyone has the opportunity to discuss their ideas regardless of physical location.

The installed ceiling speakers provide space savings and their aesthetics integrate with the decoration, giving a uniform and balanced ambient sound.

In addition, a power amp has been added that features an onboard DSP, allowing for sound customization, feedback and echo elimination. In this way, multiple zones can be managed and their energy efficiency is improved.

To support the technicians at Patatas Meléndez to get the most out of the products, the integrator IMAGE SA21 has provided personalized demos and support from Charmex, both pre-sales and post-sales.

From IMAGE, they also explain that "the integration has been agile thanks to the fact that Charmex had reserved stock and we were able to assemble the LED screen in just 3 days from the client's confirmation".

For their part, users have positively valued the audiovisual solution both for its excellent aesthetic level, as well as for its adaptability and integration into their systems and simple usability.

"The IT department has the possibility of configuring different display formats depending on the task to be carried out and even being able to set them remotely, avoiding unnecessary movements in a large factory, which is very important for them since the implementation commissioning of the new production halls is and should be their priority”, explains Eduardo from IMAGE SA21.