Published in: Digital AV and ITReseller

In these immersive rooms, the large visual format floods the space, guiding visitors through stories and transcending the boundaries of the arts to embrace countless possibilities and in diverse fields. Charmex, as a provider of audiovisual technology, has the necessary equipment for these solutions that are on the rise and are presented as sensory experiences accompanied by video, audio and immersive content, in some cases even with smells or flavors.

Classified as museum solutions , immersive gastronomy , exhibitions, corporate applications and immersive training rooms; The idea in all cases is the same: that viewers immerse themselves in the content, either with projections or large-format LED screens from side to side on the walls, and sometimes also on the floor and ceiling. Users have the freedom to move around the room or be guided, to take them through a story that they hear and feel.

From Charmex they offer all the elements that could be considered “the engine of the room”, on the one hand, the “muscle” would be the projection or LED screens; and the “brain” the content managers, video processors, control system, wiring and even audio. On the other hand, they highlight that the creative part is essential, but it is important to highlight that the creation of content is not their focus. And the true magic that achieves the immersive effect is provided by the content offered, an engineering that corresponds to other specialized companies, where Charmex also has partners.

Museums and exhibitions are the best-known variants of these solutions, where we go from static content, such as paintings, sculptures or texts, to monumental contents in cube-type rooms, where the visitor completely enters scenarios in which video and Audio are combined to give life to the works, the artist or historical elements. Either through laser projection or LED screens that adapt to the space to generate the desired environment.

With all these elements, immersive gastronomy experiences can also be built, where the diner is immersed in a theme from the moment they enter the room. The tables are usually interactive, the projected walls and ceiling are themed according to that theme, and other sensory elements are included, such as smell and flavors. Here the LED can be included in the ceiling, to transport users, for example, to a marine environment.

In the business field, for its part, Charmex has the possibility of offering immersive showrooms , where the client is transported through the products of the company they visit with 360º projections, which allows them to connect in detail and from a more sensory. And if more brightness is required, LED screens can be added. Both options are very useful, for example, in industrial contexts where materials vary in colors and textures. These showrooms usually go hand in hand with other experiences that show the values and potential of the products, sometimes with augmented reality or physical samples of the new products.

For education, these training rooms include elements such as projectors or interactive monitors. In this case, it is projected on three walls and the content is interactive, creating a kind of video game where the students participate and are the ones who send one content or another to the canvas. In addition, small pixel pitch LED modules allow you to create large displays with high resolutions so that users do not lose the detail of the data.

In short, in a world where total immersion comes to life, Charmex presents itself as the definitive technological ally. From art exhibitions to corporate and educational experiences, the magic of immersion is within reach of different budgets. Charmex provides the necessary equipment to start these rooms from scratch, providing the engine that controls all the contents, the projecting equipment, the wiring, the elements for turning the system on and off, and the audio.