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HR Press Charmex Latinoamérica SAS, a reference B2B provider of the audiovisual sector, is pleased to announce that it has added Carolina Triana Bermúdez as sales manager for the company at its headquarters in Bogotá, Colombia. In her new position, Carolina will report to Iñigo González, responsible for development in Latin America of Charmex, and to Constanza Gaitán, manager of Charmex in Colombia.
"We are delighted with the addition of Carolina to our branch in Latin America," says Iñigo González. "His extensive knowledge of the Latin American market and his 12 years of experience in the technology sector working with manufacturers and distribution channels make it the ideal candidate to enhance the commercial area of our company and give greater visibility to Charmex in the region" , he adds.
Carolina takes over Charmex after a year with Viewsonic, where she was Territory Manager in Colombia. Previously, he worked at Nexsys Latin America as Manager of the Solutions, Security and Availability units, and APC Product. He also held various positions in Makro Computo and MPS wholesalers. Carolina studied Marketing at the EAN University with a specialization in Commercial Management and Business Administration at the New Granada Military University.
"I'm very happy to be part of a globally renowned company with as much experience as Charmex," says Carolina. "I come to contribute my experience in the area of marketing, brand positioning and distribution channel development, which I am sure will contribute to build solid and long-term relationships with each of our business partners in Colombia and Latin America," he adds.
The boost that Charmex is giving to Latin America is also reflected in its growing participation in different events in the region. The company recently held an open day for its distribution channel in Bogotá (and plans to make another similar one in September in Medellín), to show the latest news from its brands
Wepresent (collaboration systems),
Clevertouch (interactive monitors) ,
Vivitek (projectors and connectivity solutions),
Evoko (reservation of rooms) and
Vestel (monitors for digital signage, meeting rooms and videowalls). With this latest brand, Charmex recently signed a distribution agreement for Portugal, Spain and Latin America.
